About Me:
A strategic marketing leader with a passion for transforming complex ideas into compelling stories. With eight years of experience in B2B marketing and over 3 years Leadership experience, I specialise in content creation, digital transformation, project management and sustainable business practices.
When I’m not implementing CRM systems or launching award-winning products, you’ll find me training for my next half marathon or planning adventures to add to my list of 30+ countries explored. Recently relocated to Northamptonshire, I bring fresh perspectives from both my global travels and diverse industry experience.
I completed my Mental Health First Aid certification with St John Ambulance in 2021, reflecting my commitment to supporting workplace wellbeing and fostering inclusive team environments.
Certified in digital marketing and driven by data, I believe in making technical information accessible and marketing measurable.
Professional Experience
Previous Role:
Marketing Manager (Aug 2019 – Sept 2023) & Marketing Executive (August 2016 – Sept 2018)
ICE Ltd, Southampton, Hampshire
- Brand development through social media, exhibitions, trade press and digital platforms
- Launched award-winning ICE Co-Botics range during Covid-19
- Conceptualised DARE product range
- Bid, Presentation & Tender writing, production with supporting materials
- Mentored junior team members in digital marketing best practices
Current Role:
Marketing Manager & Leadership Team Member
Bailey Total Building Envelope, Horsham West Sussex (Oct 2023-Present)
- Implemented automation and optimised HubSpot CRM, improving lead quality and forecasting
- Increase brand awareness trhough new website and a range of marketing collateral – presentations, brochures and case studies
- Led sustainability communications including EPD implementation & ESG strategy
- Managed multi-channel marketing campaigns and stakeholder relationships
- Increase LinkedIn following by 50% in a single year
Education :
B.A. (Hons) Music Promotion (2:1)
Southampton Solent University
Certifications:
- Digital Marketing Institute Merit qualification
- Google Analytics certification
- Google Ads certification
- GA4 certification
- HubSpot platform certifications
- Mental Health First Aider
- Leading Safely – IOSH
Skills & Expertise:
- Digital Marketing Strategy
- CRM Implementation & Optimisation
- Team Leadership & Development
- Technical Product Marketing
- Sustainability Communications
- Project Management
- Stakeholder Engagement
- Data Analytics
Project Management Solutions
Personal Interests & Values:
- Running & weight training
- Travel (30+ countries explored)
- Continuous learning
- Community engagement
- Live Music
Management Solutions:
- Marketing strategy
- Event management
- Digital communications
- Creative project management
Download:
Projects & Strategic Initiatives:
- HubSpot Automation Implementation
- ICE App Launch
- ICE & Bailey Website Launches
- ICE Co-Botics Launch
- Brand Development
- ESG Communications Strategy
- Digital Transformation Projects